Mobile Advertising Presents a Multitude of Marketing Opportunities

According to Internet research firm, eMarketer, there are over 405 million mobile Internet users worldwide. Projections see this reading figure of over $ 800 million over four years. The staggering fact, and an exciting opportunity for retailers, especially in Africa, where mobile penetration is much larger than the Internet connections landline. Also a great opportunity to engage with customers, allowing marketers to interact with them right at their point of contact with the Internet, right in the palm of your hand. Laptops are increasingly active, and this combination of PDA, camera, email, MP3 player, Internet browser and so on, it only serves to make the penetration and the dependence of these devices increasingly prolific. Clearly, with mobile and WAP sites, mobile Internet offers a new dimension to electronic commerce and how to make transactions. How WAP Unlike traditional webWAP sites need to be simple and appropriate for the size of the smallest screen. Besides the technical and design considerations when developing a WAP site, sellers must keep in mind that the purpose or intent of a mobile Internet user is potentially different from a person sitting at a computer. WAP users tend to prefer the goal-driven services that provide quick answers to specific problems. Examples include finding the nearest hotel, a towing service or weather forecasts. Other uses include WAP-centric services to our users who are looking to kill time. In general, services should be directed to WAP users immediate context driven content. Mobile services now include everything from SMS to podcasting and video-on-the-go, so the opportunities for advertising are virtually unlimited. The Mobile Marketing Association (MMA) has published a technical paper in April 2008, which provides an overview of mobile advertising as it is. The mobile channels that are defined include the mobile web, downloadable applications, mobile messaging and mobile video. Each channel features a variety of advertising opportunities. Mobile channel is perhaps most obvious webtho the mobile web. In the mobile web advertising opportunities include banner advertising, text ads and mobile websites brand. Here, the ads are sold primarily on a CPC or CPM basis. You can set the ads in a variety of formats in the mobile web channel, but these are the most commonly banners and text ads. Mobile MessagingThese almost daily phone only, no matter how elementary, is capable of sending and receiving short message service (SMS) and, to some extent, but more limited, Multimedia Messaging Service (MMS). These form the basis of mobile messaging. SMS is limited to text characters only, while MMS can include images, audio and video content. There are a number of opportunities for advertising via mobile messaging channel – including text ads, although the brand home pages and animated images. ApplicationsDownloadable downloadable applications refers to software or user-specific content downloaded to your mobile device, which then stays on the phone – These services may include games, ringtones and applications lifestyle tool. These types of application downloads are only available to users with compatible devices and data plans. Advertising opportunities in the channel downloadable application includes the placement of ads within applications and trademark applications. Mobile VideoThe final channel is mobile video. This refers to the video being sent via a cell phone network operator inserted a player to your media. Mobile videos are live or downloaded from the mobile web, or as part of an MMS. Ad placement can be here as before, after shooting commercials or medium term. Marketing could include still images or videos produced specifically for this channel brand. What are the results? These advertising opportunities can be useful as part of a broader strategy of CRM for the brand, direct sales and to drive users to a mobile phone or WAP site. Many advertisers mobile report response rates of 10 to 30 percent, which means that mobile advertising is a powerful tool oriented. With forecasts indicating a high rate of adoption and rapid expansion in this area, the mobile arena is no doubt that should not be overlooked when it comes to broader strategies for internet marketing.